We reported about 2 weeks ago that Amazon UK started to sell a unlocked LG Prada Phone. Back then the price was £352.50.

Today the price for the Prada mobile is already up to £397.00!

The most stylish phone currently on the market is sold directly by Amazon UK. So I am not quite sure, why the price is under this fluctuation. Over the last days I saw prices also as low as £300. I recommend you watch the product page for a couple of days to see if it changes again.
You can also check our Shopping.com powered price comparison to find better deals on the Prada Phone. Currently Comet is listed offering the Prada Phone for £379.99. Play.com also sells the Sim Free Prada for £379.99.

Of course if you are in the position to make a new contract you get subsidized deals on the Prada Phone.
I for my part would like to see a 3G Prada Phone.