The first 100 Sony PS3 customers at the London Sony PS3 launch event last night also got a free 46-inch HDTV and a taxi home.

Sony spent £250,000 to make at least some gamers forget that they had to wait 4 month for the Sony PS3.
The first Sony fanboy to get a PS3 in London waited 36 hours in line. Actually time well spent considering the £2,500 TV.
Sony has stocked more than 200,000 consoles for the UK Sony PS3 launch.
More details about the Sony PS3 launch event in London can be found on the BBC.

The Sony PS3 is still in stock on Amazon UK for £424.99.