Sabotaging Richard Branson’s new Virgin Media launch, Sky declared its plans to launch a subscription television service on digital terrestrial television (DTT) this summer, challenging Freeview.

Launching this summer, customers will pay a monthly subscription for some of Sky’s most popular progammes, including movies and sports through a traditional rooftop aerial and set-top box. Expect to get more details closer to the launch date. This new service means that Freeview customers can say bye-bye to Sky Three, Sky News and Sky Sports News.

More details at Pocket Lint.

By Eric Raby