Sony announced that it was gearing up to double its production capacity for BRAVIA LCD HDTV sets to meet the high demand in Europe. The Sony Slovakia factory will see production rise from 2 million units at the end of fiscal 2007 to 4 million units by the end of 2008.

"Sales of BRAVIA(TM) are continuing to grow in double-digits in many countries across Europe. It is crucial to strengthen our supply chain from engineering and production to distribution within Europe in order to meet growing demand," says Fujio Nishida, President of Sony Europe. "The expansion in Nitra clearly demonstrates our determination to ensure that BRAVIA's excellent viewing experience is available to all our customers across Europe - East and West," he added.

Sony is also building a logistics centre at the Nitra Technology Centre due to begin operations this fall. The Nitra Technology Center will be the main hub for Sony’s pan-European TV business.

Via Sony